How to Write a Cover Letter for a Business Development Executive.
Business development executives promote their employers’ products or services using a number of techniques and practices. In some organizations, these executives are called “rainmakers” because they generate profits, causing revenue to shower their companies like rain. An executive-level job seeker looking for work in the area of business development needs to write a cover letter that illustrates her ability to cultivate relationships that will boost a company’s revenue and profitability.
A business development executive’s duties can be structured or fluid regarding whom she may contact and the types of resources she can use to achieve her goals. For example, there may be several business development executives within a multinational corporation and each executive has a specific country within which to promote the company’s objectives. Business development executives meet with potential clients, entertain prospective customers, attend trade shows and conferences and sometimes bring examples of a company’s accomplishments to help attract new business.
The introduction of a business development executive’s cover letter should reference the job posting or the person who referred her to the company. Many jobs, and especially executive positions, are filled by virtue of professional contacts instead of advertisements. The introduction should also mention whether a resume is attached or if the letter serves as a statement of the executive’s qualifications.
A brief statement about the executive’s work history follows the introduction. Her work history might be in the area of sales, account management or a high-profile position where she’s brought business to a professional services company such as a law firm. Many business development executives have a background in accounting, law, or sales and territory management. A work history is more persuasive when it connects to the executive’s resume or mentions previous employers.
Business development executives rely on communication and relationship-building skills. Of all the types of business executives, those who generate revenue through building client bases are most often called charismatic leaders — they can create connections and dialogue that lead to a provider-customer relationship. These skills should be expressed in the cover letter.
Describing the executive’s “book of business” is an excellent example of a professional network to include in the cover letter. For example, when a lawyer leaves one firm to join another with the promise of bringing business, her cover letter should discuss her ability to bring clients and business opportunities to the new firm. In addition, business development executives might have other contacts they’re willing to bring to the organization. They might be well known in their industry or highly regarded in their field of expertise, either of which they should mention in the cover letter.