Photograph courtesy of Adidas

See where your kicks can take you.

Adidas tramples the metaverse

Photograph courtesy of Adidas

The loved one Adidas The Ozworld Collection bursts into SS22. The pre-existing Ozelia and Ozweego styles have been stylistically updated, and two new models dubbed the Oznova and Ozweego Meta are here to show you that futuristic sneakers are all the rage. But the footwear conglomerate has gone even further, allowing consumers to express their unique style and identity across the metaverse via large digital screens at select outlets. It is an extraordinary experience.

Louis Vuitton releases the latest NBA capsule

Louis Vuitton NBA
Photograph courtesy of Louis Vuitton

In 2020, when Louis Vuitton launched its collaboration with the NBA, it was at the helm of late menswear designer Virgil Abloh. Today, June 2, the French brand unveiled the third and final installment of this partnership, with a capsule collection consisting of a backpack, a watch case, a hygiene kit and more. again, all in electric blue leather embossed with the iconic LV monogram. Complete with an updated travel trunk for the NBA new Larry O’Brien trophythe collection is utterly emblematic of Abloh’s affinity for opening up the fashion industry to the rest of the world.

Christian Louboutin arrives in Greece

Photograph courtesy of Christian Louboutin

This summer, Christian Louboutin celebrates his love of travel with a tribute to the land and sea of ​​Greece. Enter the Greekaba collection, headlined by two tote bags with cheeky illustrations by Konstantin Kakanias, and accompanied by a selection of shoes and accessories for men and women. The playful yet evocative styles are available online and in select stores around the world, and a percentage of the proceeds from the two couture bags will be donated to the Greek nonprofit Set for children.

Stay cool this summer with Hayley Elsaesser and Smirnoff

Photograph courtesy of Hayley Elsaesser

canadian designer Hayley Elsaesser helps kick off the summer with the launch of Smirnoff’s new Berry Blast Vodka & Soda. Promoting the party-ready drink, Smirnoff is releasing a limited run of Y2K-inspired unisex apparel, designed by the one and only Elsaesser. High fashion meets high function as the pockets of the cargo pants are coolant lined and fit the exact size of the beverage can, while the bucket hat doubles as an ice bucket. Simple but effective.

Burberry roots at Queen’s Platinum Jubilee

Photograph courtesy of Burberry

As an official partner of the Queen’s Platinum Jubilee Competition this year, British fashion brand Burberry has created an exclusive scarf to commemorate and honor the occasion. The silk scarf is hand-illustrated with patterns inspired by ancient British forests, with birds representing the four British nations. And in the creation of this scarf, Burberry made a donation to the Woodland Trust to further enrich the UK with trees. It is available to buy and will adorn flags and shop windows in Burberry stores across the City of London throughout the Jubilee celebrations.

Remake encourages consumers to stop shopping

Simply put, we all own too much. And with our society’s constant urge to shop, piles of clothes end up unworn and in landfills. So, for the third summer in a row, the nonprofit collective Remake – on a mission to disrupt the apparel industry – is challenging consumers to put off buying new clothes for 90 days. By September 1, take the #NoNewClothes get involved and help save over 9,700 liters of water, 207 kg of CO2e, 9.1 kg of waste, as well as a lot of your own money.

Canadian lingerie brand Elita is expanding its range inclusively

Photography courtesy of Elita

Elita wants every woman to feel like an Elita woman – that’s why they’ve expanded their product offering in two ways. First, the selection of nudes has gone from just two very light beiges to now a mahogany, espresso and soft pink tone, giving more women access to a perfect match in underwear. In addition, the sizes of their collections now reach 3XL for bottoms and size 46 for bras.

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