From Ganni’s effortless style to the Saks Potts closet of crisp shirts, baggy pants and leather accents, these are the five must-have brands that dominated the Danish Spring 2022 runways.
There is a magic in Scandinavia that is difficult to quantify. The elusive, cool girl who inhabits it and the ease with which they approach life – think hygge, a lifestyle focused on comfort and minimalist Nordic interior design – has been coveted by North Americans for years. So leave it up to Copenhagen Fashion Week Spring 2022 to organize a stylish, relaxed and safe (during a pandemic, no less!) Gathering that was as sustainable as it was fashionable.
Considered by some to be the fifth fashion capital of the world, the Danish city has made a name for itself for its environmental agenda. In 2020, Copenhagen Fashion Week introduced a three-year sustainable development action plan reduce its emissions by 50% and commit to a zero waste objective. The event also holds designers accountable, and any brand that wishes to participate has three years to meet strict sustainability requirements or may not be eligible.
The designers who stood out at this year’s SS22 shows are those who balanced environmental activism with COVID-conscious protocols and a distinctively Scandinavian aesthetic. Most of the designers have presented their work outdoors or virtually, since wearing a mask is not compulsory in Denmark.
From a fashion perspective, versatility and easy silhouettes dominated the catwalks, as the labels that took hold were not the ones that succumbed to nostalgia or the decadence of the 1920s as inspiration – a trend forecast for fall 2021 it seems a bit forced and has not yet taken, but those who have adopted a quieter confidence.
Below are designers from the Copenhagen Fashion Week SS22 runway shows who understood the mission and made us want to book our trips to Denmark immediately.
It’s no secret that colors affect our mood. Concrete example : Brøggersoft hues of sorbet. The London-based luxury brand of Danish designer Julie Brøgge showcased a mix of feminine and masculine silhouettes in mint, lilac and lemon tones in what can only be described as a very upbeat collection. As with all of their pieces, for their Spring 2022 collection, Brøgger has combined high-quality fabrics with organic, recycled and reused materials to create a sustainable and innovative assortment.
Founded in 2018 by the brother and sister team of Nanna and Simon Wick, (division has become synonymous with DIY and punk aesthetics. Installed on the roof of a parking lot, local rock band Woodpecker provided a bold soundtrack as the brand explored quilting and stitching on both men’s and women’s models for their SS22 collection.
Perhaps the most immediately recognizable name on this list, the Danish designer credited with launching the trendy oversized collar of the onset of the pandemic staged their trail 278 feet above the ground on the capital’s artificial ski slope / recycling plant CopenHill. Soft pastels and relaxed silhouettes were the perfect marriage of comfort and style, with creative directors Nicolaj and Ditte Reffstrup saying they were inspired by “self-love.”
What is a fashion week without surprises? A rebel with a cause, Saks potts showcased her Fall 2022 collection during Spring 2022 Copenhagen Fashion Week, showing off an organized wardrobe of crisp shirts, wide pants and leather accents. Using the garden of the private home of the late architect Arne Jacobsen in Charlottenlund, guests were able to enjoy stylish coats (and there were many!) In the great outdoors.
Ready or not, the future is here, and Soulland leads the charge. Not only did creative director Silas Adler exclusively use dead, recycled and organic materials for his spring 2022 collection, the latest look was released in the form of a non-fungible token (NFT), which according to Forbes, is “a digital asset that represents real-world objects such as art, music, game elements and videos” that is “bought and sold online, frequently with cryptocurrency. “Androgynous silhouettes dominated the runway and played with dichotomies in the perfectly fitting collection called ‘Love and Tragedy’.