LEADERSHIP fashion magazine LeVogue has bounced back.
It was unveiled yesterday by LEADERSHIP Media Group editor-in-chief Mr. Azubuike Ishiekwene at the organization’s 2020 conference and awards.
He said the founding chairman of LEADERSHIP Media Group, the late Mr. Sam Nda-Isaiah, launched the magazine to address the sharp harshness that characterized weekend newspapers.
Ishiekwene described the late founder as a man of style and a tireless seeker of values.
According to him, when he (Nda-Isaiah) went from a weekly columnist at the Daily Trust to publishing LEADERSHIP Confidential and then LEADERSHIP Weekly and Daily, he admitted that a certain tenderness was lacking in the rugged content of the landscape in the newspaper. industry. This robustness that he clearly recognized was particularly acute on weekends.
Mr Azubuike argued that Sam noted the brownish monotony of newspapers barely able to appease the appetites of the rising class of avant-garde newspaper consumers who wanted more.
He said that in 2008, LeVogue debuted as a Saturday newspaper targeting young people in the north who were shy of young readers in the south, especially Lagosians.
According to him, the first LeVogue in 2008 was about Mohammed Babangida and it was edited by Aisha Umar, followed by a second and it was covered by a member of the House of Representatives, Mr. Faruk Lawal who for the first time in his life won a lawsuit on the cover of LeVogue.
“About six years later, many editions after Sam was forced due to market conditions to rest LeVogue. But you know what? Today, LeVogue is back, ”Ishiekwene announced.
A tribute to the late founder of LEADERSHIP Group, Ishiekwene said, “You have heard a lot about Sam Nda-Isaiah, the founding father of LEADERSHIP Media Group and we are here to talk about one of the many legacies he left.
“A lot of you knew him and I just wanted to ask a question. Was Sam Nda-Isaiah a fashionista? Think about him.
“Many of you knew him as a serious politician, combative in expressing his opinions, robust in engaging people, but was Sam Nda-Isaiah a fashionista?
“Sam Nda-Isaiah was not a fashion designer and he didn’t claim to be. Fashion is for boys but style is for men.
“The difference between the two According to Christian Dior, he once said that the difference between fashion and style is the ability to spot value.
“Sam was a man of style, a tireless researcher of value, his wristwatch kept time and history and when he traveled outside buying large stocks of books and magazines from different parts of the world. world he was going to. He also loved shopping for leather slippers and sandals to match his iconic white kaftans.
“The pharmacist turned journalist was also an artist,” said the editor.