Including swimwear from Hilary MacMillan and Jimmy Choo, plus a closer look at the Adidas x Gucci collection.
Tommy Hilfiger and Shawn Mendes team up
When Shawn Mendes showed up to the Met Gala earlier this month in a recycled Tommy Hilfiger outfit, he was likely foreshadowing his multifaceted collaboration with the American brand. This week, Tommy Hilfiger and Shawn Mendes officially unveiled their partnership, Play it Forward, as the next step in the evolution and sustainability of the brand.
To start, the Canadian singer-songwriter presents the summer 2022 campaign “Classics Reborn”, a collection made of sustainable materials. Mendes will also sport custom sustainable Tommy styles throughout his upcoming world tour, while the brand will donate US$1 million to mitigate and offset the tour’s environmental impacts. Additionally, Mendes will dabble in design as the partnership culminates next spring with a co-designed circular capsule.
Jimmy Choo brings glamor to pools and beaches
jimmy choo imagined a capsule collection of shoes, accessories and swimwear for a simple but glamorous summer. The signature JC monogram affixes to tote bags, towels and swimwear while the exaggerated sole of the Diamond Flipflop sandals pops in a color range of yellow, white and Malibu blue. “This summer capsule is about simple pleasures,” creative director Sandra Choi said in a press release. “Something we can all relate to, something we all aspire to.”
Hilary MacMillan takes up swimming
Canada’s Drag Race winner Priyanka is the first drag queen to feature a swimming campaign, and it’s for none other than Hilary MacMillan’s inaugural swimsuit assortment. The expansion into the new category was developed as a celebration of authenticity, diversity and inclusiveness – all core brand values – with six women’s suits, three camouflages and a limited-edition offering of men’s swimwear. The latter is particularly noteworthy given that the Canadian designer has never been in the menswear space. Featuring bold pop-art prints, this floaty drop is for anyone who likes to stand out from the crowd.
The Bata Shoe Museum in Toronto presents a new ultra-futuristic exhibition
In 2022, shoes are a coveted mainstay in most fashion-lovers’ wardrobes, and sneaker culture is booming. Fittingly, the infamous Toronto Bata Shoe Museum assesses this subculture with its new exhibit, Future Now: Virtual Sneakers to Cutting-Edge Kicks. The show, which opens May 26, explores how cutting-edge technologies, materials and ideas are reinventing modern footwear. Expect to see the self-lacing Nike MAGs (hello, Back to the future part II), digitally designed 3D printed shoes, shoes created for the Metaverse, and other stunning designs.
Launch of Drew House at Ssense
This week, Justin Bieber and Ryan Good’s gender-neutral brand, Drew House, officially launched with sense in store and online. The partnership with a global wholesale platform is a first for Drew House, as they previously only sold their streetwear through the brand. homepage. With the iconic smiley face logo and vibrant color palette, the range of apparel and accessories for adults, kids and pets sparks a positive and happy mood.
Uniqlo Canada launches new collaboration with JW Anderson
Uniqlo’s The latest collaboration with JW Anderson arrives in the form of a Spring/Summer 2022 collection. Inspired by British sailing and seaside culture, the capsule combines the craftsmanship of the two brands with numerous colors, nautical patterns and water resistant fabrics.
First seen in the Exquisite Gucci Fashion Show in February, the haute couture-athletics crossover of Gucci and Adidas was revealed in a new look book. Ahead of the collection’s June 7 launch, fashion fans are getting an up-close look at creative director Alessandro Michele’s designs, which fuse the Italian fashion house’s emblems with those of the iconic sports brand. Wrapped in a kaleidoscope of colors and geometric prints, the designs are inherently free of rules.
TMU Fashion Zone Hosts Sustainability Challenge
The Fashion Zone at Metropolitan University of Toronto (formerly Ryerson University) is calling on all designers in the GTA for a fashion sustainability challenge. The Consulate General of India has partnered with Fashion Zone for this, and will give 10 designers the opportunity to design a garment using sustainable Indian textiles. Finalists will showcase their designs at a prestigious fashion show in August for a chance to win $5,000 and a free year of incubation at Fashion Zone. Apps for the competition are open now until June 1, 2022.