Photograph courtesy of Getty Images

Plus, the entrepreneur shares where she gets her favorite facial.

As an industry polymath – award-winning fashion and beauty editor and broadcast journalist, co-founder of the wildly popular beauty brand Milk makeup and brand ambassador for the payment platform After-payment – as well as a mother of eight-year-old twins, Zanna Roberts Rassi is the ultimate multitasking marvel.

In fact, her busy schedule is what sparked the idea for Milk Makeup, a line of vegan and gender-neutral makeup and skincare products, in 2016. “There are four co-founders, and when we launched we had five kids under the age of two between all of us, so the brand was created with multi-functionality and speed in mind Something clean that you don’t mind your kids picking up in the bathroom while you’re all trying to get ready at the same time. Something you can use in a taxi to get somewhere,” says the 40-year-old British-born, New York-based entrepreneur. “Minimum effort, maximum impact has always been my theme in life.”

Ahead, we spoke to Zanna Roberts Rassi about her beauty routine, personal style, favorite Spring/Summer 2022 trends and more.

Her essential skincare routine

“I’m pretty low maintenance. In the morning, before jumping in the shower, I’ll use a face mask while I brush my teeth or pour the kids’ cereal. The girls find it hilarious because I always look like a witch at breakfast. I wash myself in the shower then, as soon as I go out, I apply my moisturizer to damp, warm skin. It’s my big thing. If my skin feels too cold or dry, then it’s too late — I have to wash my face again. I use the Moisturizing Vegan Milk morning and evening. In the evening, I like to use our Ungrip make-up remover cleansing balm to clean my skin. If my skin needs extra help I will use Sunday Riley’s Good Gene Treatment. I’m a big fan of it.

Milk Makeup Vegan Milk Moisturizer ($50), Milk Makeup Ungrip Makeup Remover Cleansing Balm ($48), Sunday Riley Good Genes All-In-One AHA Lactic Acid Treatment ($162). Graphic design by Leo Tapel

Her favorite hair hack

“My platinum blonde is serious maintenance, there’s no doubt about it. I’ve tried just about every hair mask in the industry, but nothing is as replenishing as natural, raw coconut oil. I will literally sit with just coconut oil on my hair once a week for two hours I use a cleansing shampoo first then I apply my coconut oil Of course my hair is oily for about four days after, but honestly they stop the breakage. I like to heat it up in the microwave and then brush it through my hair. If you’re going to sleep with it, cover your pillows!

Her personal style uniform

“I like an outfit with a bit of masculinity, a bit of a tomboy. For me, that usually means something oversized. This season, that’s manifested in an oversized blazer with skinny leggings or high-waisted pants inspired of menswear paired with a tighter knit top.There’s something about pairing an oversized silhouette with something more form-fitting that gives me confidence.

Spring/Summer 2022 show (from left to right): Kwaidan Editions, Gucci, Givenchy. Photograph courtesy of Imaxtree. Graphic design by Leo Tapel

Her favorite item in her closet

“I have this Monse Letterman jacket that says NYC on the back and has big oversized baseball cuffs. It’s super nasty but I love it! I wear it over anything from jeans to minis. -dresses, it’s cool.

Her daily makeup routine

“I always apply Milk Makeup’s Sunshine Skin Tint with my fingers because the warmth of my hands makes the product sink in really well. Then I’ll apply the Rise Mascara and quick shot of Kush Brow Gel. For the night, I’ll pump my gaze with my Tom Ford Four Eyeshadow Palette – it’s the easiest thing to use for instant glamor – and a Victoria Beckham kajal eyeliner.”

Milk Makeup Sunshine Skin Tint Clean Foundation ($56), Tom Ford Eye Color Quad Eyeshadow Palette ($110), Milk Makeup Rise Mascara ($37), Milk Makeup Kush Clear Brow Gel ($26), Victoria Beckham Satin Kajal Liner ( $38). Graphic design by Leo Tapel

Her authentic beauty tip

“I’m in that 90s model vibe: lip liner, but not applied all around the lips. Instead of lining the entire contour before the lipstick, apply it only around the cupid’s bow and under the lower lip, not on the sides. It just gives you that super, duper full lip. Victoria Beckham told me about it.

Her most coveted fashion trend

“Color! From fashion shows to red carpets at award shows, even walking the streets of New York, I see people embracing color more than ever. The Serotonin Band-Aid, or dopamine band-aid, is all the rage and definitely comes through in those saturated colors. On the Oscars red carpet for example, HER wore a gorgeous Carolina Herrera green dress that was insanely sparkly. I think after we all got endured confinement, in the “cozy mode” of hoodies, sweatpants and pretty neutrals, now is the time to celebrate with wearable optimism.

Her favorite beauty trend

“It’s about clean, easy, beautiful skin – no more heavy contouring, thankfully – but experimentation and play through makeup accents: eyeshadow in the inner corner of the eye, a shadow two-tone blusher with tight contours, graphic eyeliner.

Backstage Beauty Spring/Summer 2022 (from left to right): Dior, Maxwell, Lanvin. Photograph courtesy of Imaxtree. Graphic design by Leo Tapel

Her essential skin care:

Laura Dyer. She is a clinical skin care specialist in New York and a godsend. A lot of people in the beauty industry are going to see her. She makes her signature AquaGold treatment on me, which includes a cocktail of vitamins and hyaluronic acids that she dabs into the skin – like a form of microneedling. It’s one of those pleasure-pain things. It’s incredible!”

His perspective on aging

“The idea of ​​growing old frightened me. But I think now, at my age, I feel more and more together than I ever have. There’s something so great about getting older and becoming more mature: being more in tune with everything in your life, from kids to career to friends. I’m even more excited about it now because I think life is getting better and better. It’s funny, when it comes to style, I have a file on Instagram of very chic older women in their 50s and 60s who dress really cool. I say to myself: “That’s my goal!” I want to look like them, dress as cool as them and have a short haircut with spiky white-blonde hair. And I will always wear oversized clothes and big combat boots. I think growing old is doing it with grace and class.



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